Dive Brief:
- Lavazza is launching a single-serve coffee product in the U.S. without individual wrapping or coating.
- Tablì is a single-serve coffee tab without packaging that creates what Lavazza calls “cafe-quality espresso with no setup, grinding or measuring required.” The coffee capsules and the device that brews them were initially launched in Italy.
- With the introduction of Tablì to the U.S., Lavazza is expanding its presence in the coffee capsules segment, which is dominated by Keurig and Nestlé ‘s Nespresso. But in an effort to differentiate itself, Lavazza is embracing a package-free option.
Dive Insight:
Lavazza’s investment marks its largest in the U.S. and kicks off the coffee maker’s efforts to grow its presence in the market, the company said in a statement.
The size of the global coffee pods market was estimated at $40.49 billion in 2024, according to Grandview Research. It is projected to reach $58.19 billion in 2030, a compound annual growth rate of 6.1%.
Lavazza’s pod-free device and coffee capsules tap into growing interest in single-serve beverage solutions, as well as the desire for cafe-like experiences at home by cash-strapped consumers.
The tabs also offer an alternative to traditional coffee pods that could appeal to environmentally conscious consumers. Competitors in single-serve coffee have created reusable coffee filter cups to eliminate waste, but Lavazza’s option is unique in that it doesn’t require an add-on to a machine or any packaging.
The device and pods are the result of five years of research and development and more than 15 patents, the company said.
The tabs will be available in five blends: Super Crema, espresso, double espresso, lungo and decaf. The official U.S. launch will begin in August, with the products debuting on Amazon later this year.
“Tablì eliminates the trade-off between quality and convenience entirely - it's a true multisensory experience: coffee you can smell, feel, and see before it ever brews,” Daniele Foti, vice president of marketing for Lavazza in North America, said in a statement. “Tablì is more than a product innovation - it's how we establish Lavazza as a brand that genuinely matters to American coffee drinkers.”
Privately held Lavazza Group had revenue of 3.9 billion euros, or about $4.5 billion, in 2025, a 15.7% year-over-year increase. The company has a presence in more than 140 countries.
