Companies constantly innovate with technology and redesign their packaging to get better performance, improve marketability and enhance sustainability. Here’s a look at four recent revamps, innovations and sustainable packaging solutions on Packaging Dive’s radar.
Saputo USA is updating its goat cheese brand Montchevre’s packaging design in conjunction with a comical ad campaign encouraging customers to “make mischief.” The campaign features “mischievous goats” and also highlights new cheese flavors.
Marketing Director Jenny Englert said in a news release that Montchevre is “purposely mischievous in our innovations” and looks to break norms while staying ahead of trends.
The new packaging retains the brand’s gingham pattern while “uniting the full product portfolio under a more harmonious design.” The packaging for cheese log products also is horizontally oriented because that’s how the product continues to be displayed on store shelves, according to the company. Various products will hit shelves starting this summer and others will launch in fall.
NA beer refresh
Non-alcoholic beer brand Partake Brewing unveiled a new packaging design that “demonstrates a visual storytelling appealing to today's multi-faceted, modern drinker who partakes in it all.” The new look is intended to better convey the brand’s “lively and sharp but lighthearted and passionate” personality while still emphasizing quality, taste and the low calorie count.
“Partake is the beer for do-ers. Our beers complement people while they're creating, musing, achieving, and more, without ever sacrificing taste or quality," Ted Fleming, founder and CEO of Partake Brewing, said in a news release.
Making the cut
Food packaging manufacturer Sabert Corp. launched a line of patented paperboard cutlery products as an alternative to plastic versions. It says the EcoEdge cutlery is recyclable in paper streams, “meets regulatory compliance standards for compostability” and the products are derived from Forest Stewardship Council-certified resources. The knife, fork and spoon perform well with both hot and cold foods and withstand grease even though they’re made without PFAS, according to Sabert.
Paper cutlery is a “success in the European market,” and initial customer feedback suggests customers like it better than wood or bamboo, according to a statement from Stephny S. Halstead, vice president of marketing and new product development, in a news release.
Pushing cushion sustainability
Flexible and protective packaging supplier Pregis introduced what it says is the only high-pressure air cushioning plastic film made with 80% postconsumer recycled content. It says this inside-the-box shipping product offers the same levels of protection and durability as conventional air cushions, but reduces the environmental effects.
According to Pregis, the cushions with 80% PCR reduce carbon emissions by 40%, fossil fuel use by 65% and water use by 70% compared with those made from virgin materials.