UFP Packaging’s work to expand its four-year-old corrugated packaging business includes giving that unit a new identity. The name All Boxed Up has rolled out on the company’s box-making facilities and other customer-facing channels.
The brand name harkens back to 2022 when UFP Packaging acquired Titan Corrugated and its corrugated box distribution affiliate, All Boxed Up. “It has a great name in the Dallas market, and we want to expand it,” said Nick Hoffman, vice president at UFP Packaging, during an Oct. 20 interview at Pack Expo.
Prior to that acquisition, UFP traditionally had been a wood packaging company. But it wanted to offer customers a more diverse product mix, he explained.
“Our philosophy was, we often build the pallet, we build the crate, but we're not building what's going in or on top of that pallet or crate,” he said. “So we thought this is an extension, as we grow with national customers, to provide them with this value-add service that we provide on our traditional packaging side.”
UFP continues to eye potential M&A in corrugated because “we're always in the market for good companies that fit with us,” Hoffman said. But mainly, the focus is on organic expansion.
This summer, the company opened a new box plant in Las Vegas, which Hoffman says was an underserved market. That site joins the other two All Boxed Up manufacturing plants: the original in Flower Mound, Texas, and another in Jeffersonville, Indiana. Regarding Las Vegas, “we’re the first manufacturer in that market for full corrugated converting,” he said.
The automation and robotics at that plant also set it apart. “Our push for that is really so that we can add value to the market,” he said. “What we've seen is it's now a 24-hour market,” so it’s important to get products out quickly.
Bringing a corrugated option to that region helps customers to cut down on transportation costs, which Hoffman said is important amid record-high diesel prices and tariffs on packaging. Previously, much of the product had been transported to the Las Vegas area from out of state.
UFP Packaging hopes the rebrand helps the company to be recognized as a supplier that is bringing customer-centric changes to the corrugated realm, Hoffman said.
“We also realize packaging’s changing. Whether it be pushed by cost or whether it be pushed by tariffs or regulations, people are looking at things differently,” he said. “So we're trying to be on the forefront of that.”
